Gannett's Social Media Approach (Part 10)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Josh Resnik of Gannett discusses their approach to Social Networking and Social Media.  He discusses that Gannett Digital has a very large network with over 70 million unique visitors and 1 billion page views each month across all of their websites.  He talks about how the MomsLikeMe.com websites grew organically and about some of the challenges they faced.  Some sites got it – that users wanted to talk with each other, but each of the sites was different, offering an interface and set of tools that served its local market.  Choosing Ripple6 allowed Gannett to consolidate the disparate sites and systems into a cohesive product offering across all the sites and still keep the local atmosphere.

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Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!  The same goes for the posts you’ll soon see on Meredith and Procter & Gamble.

Question:  Do you think Gannett is doing it right?  Where would you do it differently?

Next: Proctor & Gamble’s Social Media Approach (Part 11)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)

New Brand or Old Brand? Meredith's Decision (Part 9)

Enterprise Social Media Lessons Learned

Meredith Interactive had a decision to make. They had just begun to create a new social networking site based upon Ripple6 technology, and they needed to decide if they were going to build upon an existing brand or create a new brand.  After all, Meredith owns Better Homes & Gardens, one of the best known and most trusted brands in America.   Why would a marketer decide to ignore that and instead create a new name and then need to build it from scratch?  Watch the video and see Dan tell you why Meredith decided to take the path they did… then you can discuss the decision they made below:

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Question:

Do you think Meredith made the right decision in creating a new brand to launch their new site, or should they have used an existing brand like “Better Homes & Gardens”?  Join the discussion in the comments below:

Next: Gannett’s Approach to Social Media (Part 10)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )

What is Mom's Like Me (Part 8)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Gannett and Ripple6 created and launched one of the largest interconnected webs of social media sites in the world today, www.MomsLikeMe.com .  This web of separate but interconnected sites supports local mom networks in 80 cities across the US.  Josh Resnik of Gannett explains what this is and what it has done for Gannett, and more importantly what it has done for the moms who use the site everyday.

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Question:  What question would you like to ask  1,000,000 moms today?

Next: Gannett’s Social Media Approach (Part 8 )

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)

Creating Value for Publishers (Part 7)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

So what in the heck made big corp’s like P&G, Gannett and Meredith decide to use Ripple6′s technology?  We help them connect with consumers, save money, and build brand equity in the social media space.  Which in the end helps them make money.

How do we go about that, you ask?  Watch the video:

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Question:  To learn more about any of these areas, contact Ripple6 today.

Next: What is MomsLikeMe.com? (Part 8 )

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)

Implementing Social Media in the Enterprise (Part 6)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

 Sang Kim, Ripple6 CEO asks Susan Ross of Proctor & Gamble, “How do you go about convincing people to give up control?” Which leads to a great response from Susan…

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Question:  What are the barriers you encounter as you move your organization towards adopting social media?

Next New Brand or Old Brand(Part 7)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)