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  • Deploy a powerful, surprisingly easy social networking solution.
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  • Listen and Engage with Consumers in Social Networks for Deeper Insights.
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  • Successfully Build Communities For Your Business. See our Best Practices.
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  • Paint Lifelike, Vivid Pictures of Your Audience and What They Want
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    We help you activate your audience to create new monetization opportunities and revenue streams. See how we can deliver an immediate and scalable social solution. >> For Publishers

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    Deploy a unified social marketing strategy that resonates across the Web. Listen, connect and create conversations with your audience while building relationships. >> For Marketers

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    Add a social dimension to your strategic and creative thinking. Our platform offers you a marketing model for creating relationships and developing vibrant communities. >> For Publishers

    The Latest News from Ripple6

    Why Facebook Is A Tactic, Not A Strategy

    By Sang Kim

    December 11, 2009

    Brand marketers seem to be jumping on the Facebook bandwagon left and right. They know engagement through social networking is important to understanding consumers, so they’re trying to do it. However, creating a branded community locked within Facebook or any other broad-reaching social network is probably not the best long-term strategy for communicating with consumers.

    Don’t get me wrong, Facebook is not a bad marketing practice — 300 million users is a big pond to fish in. Done properly and coupled with other social marketing tactics, it can enhance any big picture social media strategy. ...read more