Meredith's Mixing Bowl Community (Part 13)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Dan Hickey explains that Meredith has been spending a couple of years laying groundwork to get ready visitors for the introduction of Social Networking.  They are looking to the next level of women connecting to each other, sharing content, and communicating with each other.  Syndicating community is very important   And they are looking to Marketers to participate with the community, be engaged and provide value to the community, not just advertisements.

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Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!

Question:  Is MixingBowl going to be able to transition users from sharing photos to sharing their lives via social networking?

Next: Measurement in Social Media (Part 14)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)
10. Gannett’s Social Media Approach (Part 10)
11. P&G’s Approach to Social Media (Part 11)
12. Merdith’s Approach to Social Media (Part 12)

Merdith's Approach to Social Media (Part 12)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Dan Hickey explains that Meredith has been spending a couple of years laying groundwork to get ready visitors for the introduction of Social Networking.  They are looking to the next level of women connecting to each other, sharing content, and communicating with each other.  Syndicating community is very important   And they are looking to Marketers to participate with the community, be engaged and provide value to the community, not just advertisements.

Please enable Javascript and Flash to view this Blip.tv video.

Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!

Question:  Is MixingBowl going to be able to transition users from sharing photos to sharing their lives via social networking?

Next: Meredith’s Mixing Bowl Community (Part 13)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)
10. Gannett’s Social Media Approach (Part 10)
11. P&G’s Approach to Social Media (Part 11)

P&G's Approach to Social Media (Part 11)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Susan Ross of Procter & Gamble discusses how the company approaches Social Media, networking and consumer interaction on the web.  Susan points out that P&G “takes it very seriously” when someone goes to the trouble to write something down.  P&G seeks to develop a deeper relationship with consumers using projects like Tide Loads of Hope.  She also discusses Ripple6′s exclusive Cloud Communities™ and how it is used by marketers such as P&G.  Susan also talks about the P&G Social Media Lab where they are understanding the different technologies, ways to measure them and how it work in the real world of P&G’s business.

http://video.google.com/videoplay?docid=3711067723181128337

Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!

Question:  Are consumers ready and willing to develop a deeper relationship with brands?  Please leave your comments below!

Next: Meredith’s Social Media Approach (Part 12)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)
10. Gannett’s Social Media Approach (Part 10)

Gannett's Social Media Approach (Part 10)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Josh Resnik of Gannett discusses their approach to Social Networking and Social Media.  He discusses that Gannett Digital has a very large network with over 70 million unique visitors and 1 billion page views each month across all of their websites.  He talks about how the MomsLikeMe.com websites grew organically and about some of the challenges they faced.  Some sites got it – that users wanted to talk with each other, but each of the sites was different, offering an interface and set of tools that served its local market.  Choosing Ripple6 allowed Gannett to consolidate the disparate sites and systems into a cohesive product offering across all the sites and still keep the local atmosphere.

Please enable Javascript and Flash to view this Blip.tv video.

Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!  The same goes for the posts you’ll soon see on Meredith and Procter & Gamble.

Question:  Do you think Gannett is doing it right?  Where would you do it differently?

Next: Proctor & Gamble’s Social Media Approach (Part 11)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)

New Brand or Old Brand? Meredith's Decision (Part 9)

Enterprise Social Media Lessons Learned

Meredith Interactive had a decision to make. They had just begun to create a new social networking site based upon Ripple6 technology, and they needed to decide if they were going to build upon an existing brand or create a new brand.  After all, Meredith owns Better Homes & Gardens, one of the best known and most trusted brands in America.   Why would a marketer decide to ignore that and instead create a new name and then need to build it from scratch?  Watch the video and see Dan tell you why Meredith decided to take the path they did… then you can discuss the decision they made below:

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Question:

Do you think Meredith made the right decision in creating a new brand to launch their new site, or should they have used an existing brand like “Better Homes & Gardens”?  Join the discussion in the comments below:

Next: Gannett’s Approach to Social Media (Part 10)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )