PointRoll Integrates Ripple6 Technology and Services to Deliver Industry Leading Social Marketing Solutions
Posted by Scott Markman on May 13th, 2010
Integration Simplifies Management of Brands’ Social Marketing Initiatives and Allows them to Connect,
Listen and Engage with Consumers across Multiple Channels
NEW YORK, NY — May 13, 2010 — PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of digital marketing solutions, today announced the integration of Ripple6, the premier provider of social media technology and expertise for marketers and publishers, into its full suite of offerings. Marketers now have the ability to unify their social marketing with rich media, video and mobile efforts.
The integration will combine sales and operational efforts and tie together product offerings into a comprehensive digital marketing suite. Sang Kim, Founder and CEO of Ripple6, will continue to oversee the division under PointRoll. Ripple6 headquarters will remain in New York City.
“The future of marketing will be driven by how social media can turn audiences into advocates,” said Jason Tafler, CEO of PointRoll. “Together with Ripple6, we can offer marketers a true full-service solution for not only reaching the right audience, but engaging them with compelling rich media creative across platforms. The combined offerings unite the advertising and social elements that can turn audiences into buyers and brand believers. Marketers must think about an entire cohesive effort across display, mobile, video, circulars and social. We’re able to deliver that with one point of entry.”
The two companies have collaborated to introduce the Social Hub and other offerings including Social Ads, which incorporate real-time conversations from online communities, and Social Insights, an advanced social media research product.
The Social Hub is a ‘build once, deploy everywhere’ social marketing platform that enables the world’s largest brands to connect, listen and engage with a critical mass of consumers. It is the only platform that synchronizes conversations across multiple online destinations and communities, providing marketers the ability to extend one conversation across every spoke of their social presence – significantly increasing the word-of-mouth impact of a brand’s most active and influential online advocates.
Click here to see a Social Hub demo video.
“Brands are commonly managing communities across multiple social destinations or networks, injecting a near unmanageable level of complexity into their overall digital marketing efforts,” said Sang Kim, CEO, Ripple6. “The Social Hub helps marketers harness, manage and unlock the power of not just Facebook, Twitter or any other individual brand community, but the entire ecosystem of conversations about their brand happening across the social web.”
Brands using PointRoll’s Ripple6 social offering will benefit from easy access to high-level and impactful social ads. Social ads incorporate conversations from online communities, in real-time, and create opportunities for new users to join and converse directly in the ad unit. The ads help marketers measurably extend conversations around their brands and provide new consumer engagement options.
Click here to see a Social Ad demo.
PointRoll and Ripple6 are both wholly-owned by Gannett Co., Inc. PointRoll was acquired by Gannett in 2005 and Gannett fully acquired ShopLocal, the retail division of PointRoll, in 2008. Ripple6 was acquired by Gannett in 2008.
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is the leading provider of digital marketing services and technology enabling advertisers, agencies and Web publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, social, and search campaigns. Understanding both the art and science of the digital medium, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform or social channel and deliver a relevant and engaging experience, dramatically improving marketing effectiveness. Serving more than 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers measurable campaign results. For more information, please visit www.pointroll.com.
Ripple6, the social marketing division of PointRoll, provides a platform that enables brands to connect, listen and engage with social audiences through community management tools and social analytic solutions, designed to give brands an enterprise grade platform to manage their entire social strategy. Ripple6 is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and Unilever. For more information, please visit www.ripple6.com.