Posted by Katie Morse on April 23rd, 2009
Digital Portfolio Offers Advertisers Unprecedented Combination of National Reach and Local Engagement
MCLEAN, Va.–(BUSINESS WIRE)–Gannett Co., Inc. (NYSE:GCI) announced today the formation of a groundbreaking network that will change the way advertisers reach their target customers. The Gannett Digital Media Network ties together more than 100 digital communities with a combined reach of approximately 25 million people.
Included in the network are Gannett’s best-of-breed news and information sites, led by USATODAY.com, the web site for the nation’s largest-selling daily newspaper. It also includes the local sites for Gannett’s massive network of newspaper and broadcast properties, representing some of the most recognized brands in their communities, such as AZCentral.com and IndyStar.com. The consumers visiting these sites are incredibly attractive to advertisers. On the whole, they skew higher on metrics such as education and household income and, according to a recent Jupiter Research study, local sites rank highest for trust in advertising and attract consumers who spend more money online. This combination of national reach and true local engagement makes the Gannett Digital Media Network unique.
Beyond news and information, the Gannett Digital Media Network can also help marketers build relationships with influential audiences on a variety of growing niche sites, including:
- MomsLikeMe.com (www.momslikeme.com), an innovative new local social network for moms in 80 markets across the country;
- HighSchoolSports.net (www.highschoolsports.net), the largest prep sports site in the country, reaching teens, moms and dads;
- Metromix.com (www.metromix.com), the local entertainment and nightlife guide reaching the young urban market; and
- BNQT.com (www.bnqt.com), which operates the leading action sports network online, attracting millennials and extreme sports enthusiasts everywhere.
“The Gannett Digital Media Network gives marketers access to diverse and attractive audience segments through our unparalleled combination of national and local media sites,” said Josh Resnik, vice president and general manager of the Gannett Digital Media Network. “National advertisers will be thrilled with the opportunities presented to them by our Network. We can combine the broad reach of our network with the engagement and affinity found on local sites to help marketers effectively reach their target customers.”
In addition, the newly launched Gannett Digital Media Network leverages the most innovative technologies to help advertisers establish meaningful connections. This includes Gannett’s own top tier digital marketing solutions: PointRoll, the world’s leading provider of rich media advertising, having served more than 85 billion rich media ads in 2008 alone; ShopLocal, which offers a comprehensive suite of solutions used by the country’s largest retailers to reach their customers online; and Ripple6, the only enterprise class social media platform that combines social media tools for users and publishers with social marketing tools and embedded word of mouth analytics.
“We are fortunate to be so closely aligned with leaders in the digital marketing space. PointRoll, ShopLocal and Ripple6 offer marketers innovative ways to connect with their customers. Advertisers are seeking new ways to reach consumers online, and we have integrated those solutions in order to make it easy for marketers to engage with users on the Gannett Digital Media Network,” said Resnik.
Gannett Co., Inc. is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV Web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 85 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 850 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is the United Kingdom’s second largest regional newspaper company with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of Web sites.
Gannett Co., Inc.