Archive for November, 2009

Follow Ripple6

Posted by carol on November 24th, 2009

Webinar Invite: In-depth Insights from Social Media Conversation

Posted by Scott Markman on November 6th, 2009

If you’re looking for ways to get in-depth insights from social media conversation, or to listen and engage with your customers, then you should attend this upcoming Webinar.

Going Deep with Social: Methods to Listen and
Engage with Your Customers for Unique In Depth Insights

Date:   Friday, November 13th, 2009
Time:  2:00 PM ET

Go beyond the initial step of listening on the web to see how simple, yet comprehensive solutions can help you to gain insights from some of the most relevant conversations among your customers. You’ll learn about nimble, cost-effective methods that can be quickly deployed and integrated with your overall research plans.

  • How do you generate rich qualitative insight on the discussions that are most relevant to you?
  • How can you paint more vivid, lifelike pictures of your audience by understanding how they are connected and the context of conversations

Register today because seating is limited!

Quick and easy registration:

  1. Complete the online registration form.
  2. Check your email Inbox for the instructions to login to the webinar.

We’ll see you there!


Your Friends at Ripple6

What Can YOUR Community Do?

Posted by Katie Morse on November 5th, 2009

55% Feel as strongly about their online communities as they do about their real-world communities*

55 percent. That’s nothing to joke about, and it resonates with us, as we’re sure it does with many others in our space.  Our Founder and CEO, Sang Kim, saw the power and passion created by communities when he founded MomJunction, just as our employees and partners do today.

Online communities aren’t just websites which aggregate nameless and faceless people around common interests.  They’re virtual meeting points, virtual mixers, virtual support groups and virtual watercoolers.  What’s interesting, though, is when the boundaries between “virtual” and “the real world” get broken down.

56% of community participants meet their digital counterparts in the real world, and as stated above, 55% feel as strongly about their online communities as they do about the ones they belong to “in the real world”.

We regularly see members of our communities talking about how much they love the interactions, love the people, and love the online space they’ve created.

We provide the platform, but it’s the users that make the community come alive.

Often times, those users band together to throw events, put on a charity fundraiser, support a fellow member in a time of crisis, or even promote members of the community in the real world.

It’s not just online anymore!

When we ran across this video from Ophrah’s 24th Season launch, we immediately thought about how the people in that crowd are much like our community members.  All very different, all with their own unique likes and dislikes, but all coming together to participate in something that has the potential to be something greater than the sum total of the parts. Not to mention, it’s a really cool effect.

What can YOUR community come together to achieve?

*Source: e-Marketer; USC Annenberg School Center for the Digital Future, “The 2008 Digital Future Project-Year Seven”