Implementing Social Media in the Enterprise (Part 6)

Posted by Chris Kieff on December 16th, 2008

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

 Sang Kim, Ripple6 CEO asks Susan Ross of Proctor & Gamble, “How do you go about convincing people to give up control?” Which leads to a great response from Susan…

 Please enable Javascript and Flash to view this Blip.tv video.

Question:  What are the barriers you encounter as you move your organization towards adopting social media?

Next New Brand or Old Brand(Part 7)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)

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