P&G's Approach to Social Media (Part 11)

Posted by Chris Kieff on January 8th, 2009

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Susan Ross of Procter & Gamble discusses how the company approaches Social Media, networking and consumer interaction on the web.  Susan points out that P&G “takes it very seriously” when someone goes to the trouble to write something down.  P&G seeks to develop a deeper relationship with consumers using projects like Tide Loads of Hope.  She also discusses Ripple6′s exclusive Cloud Communities™ and how it is used by marketers such as P&G.  Susan also talks about the P&G Social Media Lab where they are understanding the different technologies, ways to measure them and how it work in the real world of P&G’s business.


Disclaimer: On this blog we don’t speak for anyone else; these are opinions only.  It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!

Question:  Are consumers ready and willing to develop a deeper relationship with brands?  Please leave your comments below!

Next: Meredith’s Social Media Approach (Part 12)


  1. Enterprise Social Media Lessons Learned (Part 1)
  2. Determining What Users Want (Part 2)
  3. Advice for Publishers Starting In Social Media (Part 3)
  4. New Revenue Models for Social Media (Part 4)
  5. Generating Engagement with the Audience (Part 5)
  6. Implementing Social Media in the Enterprise (Part 6)
  7. Creating Value for Publishers (Part 7)
  8. What is Mom’s Like Me (Part 8 )
  9. New Brand or Old Brand? Meredith’s Decision (Part 9)
  10. Gannett’s Social Media Approach (Part 10)
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