Posted by Chris Kieff on January 8th, 2009
Enterprise Social Media Lessons Learned
This is a part of our series in Enterprise Social Media Lessons Learned. It’s always best to start at the beginning and you’ll find that here.
Susan Ross of Procter & Gamble discusses how the company approaches Social Media, networking and consumer interaction on the web. Susan points out that P&G “takes it very seriously” when someone goes to the trouble to write something down. P&G seeks to develop a deeper relationship with consumers using projects like Tide Loads of Hope. She also discusses Ripple6′s exclusive Cloud Communities™ and how it is used by marketers such as P&G. Susan also talks about the P&G Social Media Lab where they are understanding the different technologies, ways to measure them and how it work in the real world of P&G’s business.
Disclaimer: On this blog we don’t speak for anyone else; these are opinions only. It’s intended to give you a lesson in how we think social media has been done successfully and that’s all!
Question: Are consumers ready and willing to develop a deeper relationship with brands? Please leave your comments below!
Next: Meredith’s Social Media Approach (Part 12)
- Enterprise Social Media Lessons Learned (Part 1)
- Determining What Users Want (Part 2)
- Advice for Publishers Starting In Social Media (Part 3)
- New Revenue Models for Social Media (Part 4)
- Generating Engagement with the Audience (Part 5)
- Implementing Social Media in the Enterprise (Part 6)
- Creating Value for Publishers (Part 7)
- What is Mom’s Like Me (Part 8 )
- New Brand or Old Brand? Meredith’s Decision (Part 9)
- Gannett’s Social Media Approach (Part 10)