Measurement in Social Media (Part 14)

Enterprise Social Media Lessons Learned

This is a part of our series in Enterprise Social Media Lessons Learned.  It’s always best to start at the beginning and you’ll find that here.

Ripple6 CEO Sang Kim asks P&G’s Susan Ross “What is P&G measuring in Social Media?”  Susan answers with the perfect quote for social media, “I hear the word engagement all the time.  I would love to know what that word means!”  Then Susan proceeds to help define how P&G sees measurement in social media.

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Question:  What is your definition of “engagement”?  Please tell everyone in the comments below:

Next: The Role of Moblie in Social Networks (Part 15)

Previously:

1. Enterprise Social Media Lessons Learned (Part 1)
2. Determining What Users Want (Part 2)
3. Advice for Publishers Starting In Social Media (Part 3)
4. New Revenue Models for Social Media (Part 4)
5. Generating Engagement with the Audience (Part 5)
6. Implementing Social Media in the Enterprise (Part 6)
7. Creating Value for Publishers (Part 7)
8. What is Mom’s Like Me (Part 8 )
9. New Brand or Old Brand? Meredith’s Decision (Part 9)
10. Gannett’s Social Media Approach (Part 10)
11. P&G’s Approach to Social Media (Part 11)
12. Merdith’s Approach to Social Media (Part 12)
13. Meredith’s Mixing Bowl Community (Part 13)