Enterprise Social Media Lessons Learned (Part 1)

Over the next few weeks we are going to post a series of articles and videos covering issues in Social Media.  And rather than give you the Ripple6 position on these subjects, we’ve asked our customers to talk about their experiences- Procter & Gamble, Meredith and Gannett.

We took the information packed 45 minute video of the DPAC conference panel and made it into separate one topic vignettes.  Each will focus on a single subject and offer our readers an opportunity to comment and discuss each area further.

We begin today with:

The Changing Role of Brands and Publishers.

Susan Ross of Procter & Gamble kicks off the discussion talking about how Procter & Gamble is learning to cope with bloggers talking about other products.  Dan Hickey of Meredith (publishers of Better Homes and Gardens, More, etc.) mentions that broadcasting to consumers is dying off, and that publishers are now in the role of facilitating experiences.  And he discusses some of Meredith’s surprising plans for 2009.

 Please enable Javascript and Flash to view this Blip.tv video.

QUESTION: Do you think this shows that some big companies are starting to get the idea of social media?  (Tell us in the comments below…)

Tomorrow- Determining What Users Want.

Followed by:

Advice for Publishers Starting Out in Social Media

New Revenue Models for Social Media

Generating Engagement with the Audience

New Types of Engagement

Implementing Social Media in the Enterprise

New Brand or Old Brand

Meredith’s Mixing Bowl Social Site

How Ripple6 Creates Value for Publishers

And lots more…