July 29th, 2010

Ripple6 Social Ad Offerings Are First to Incorporate Real-Time Social Conversations Into Online Display Ads

NEW YORK, NY – July 29, 2010 –Ripple6, a division of PointRoll and premier provider of social media solutions for marketers and publishers, today launched two social advertising offerings — Ripple6 Social Ad and Socialite. Social Ad and Socialite incorporate real-time comments from social networking conversations directly into online display ads and, as a result, [...]

May 13th, 2010

PointRoll Integrates Ripple6 Technology and Services to Deliver Industry Leading Social Marketing Solutions

Integration Simplifies Management of Brands’ Social Marketing Initiatives and Allows them to Connect, Listen and Engage with Consumers across Multiple Channels

January 27th, 2010

Meredith Launches Parents Community

We’re very excited to announce the launch of the Parents Community, the social community for Parents.com. We’ll be talking more about the community in the coming days and weeks (so stay tuned), but today want to share some of the cool community features, as well as let you know why we’re so excited about this [...]

December 11th, 2009

Why Facebook Is A Tactic, Not A Strategy

By Sang Kim December 11, 2009 Brand marketers seem to be jumping on the Facebook bandwagon left and right. They know engagement through social networking is important to understanding consumers, so they’re trying to do it. However, creating a branded community locked within Facebook or any other broad-reaching social network is probably not the best [...]

September 9th, 2009

Retail Shopping Communities Attract Shoppers, Influence Purchasing, and Retain Consumers

New Research: 83 percent of online shoppers express interest in sharing information about their purchases with people they know NEW YORK – September 9, 2009 – As social networks proliferate and consumers report spending more of their time online, e-commerce is ripe to weave community into the customer experience. On average, two-thirds of consumers spend [...]

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