Smart Groups

Smart Groups are a means to make users comfortable and to create connections between them.  By identifying meaningful relationships — when they are present or even when the technology senses them – the platform can automatically invite users to a group where they will find other like-minded people.  These groups tend to create stronger bonds because the members can share, learn or discover things together.

southern-bbq-traditionsFor example, MixingBowl uses Smart Groups during the registration process, and automatically suggests groups to join based on custom profile questions and their answers.  So a new user who is interested in grilling might be invited to the group, “Southern BBQ Traditions.”