August 25th, 2008

Sahara Media Chooses Ripple6 To Create Customized Social Network For Honey Magazine

August 25, 2008

New York, New York – August 25, 2008 – Ripple6,, a leading provider of social media services to enterprise class marketers and web publishers, announced today that Sahara Media Inc.’s publication, the popular multicultural magazine for young women, has selected Ripple6 to create a fully interactive community. This community combines Honey Magazine’s content with active participation by its readers. The website is anchored by Honey’s wide range of stories covering fashion, beauty and lifestyle, videos and a Career Center. also provides the opportunity to follow the lives of more than 35 Bloggers in eight countries.

Working with Dogmatic Honey’s creative production services agency, Ripple6 will apply its white label social media platform to enable Honey’s audience to create profiles, blogs, groups, calendars, upload photos and more while surrounded with the energy and enthusiasm of Honey editors and contributors.

The Ripple6 platform integrates social media tools, a content management system, and social marketing features with the industry’s only embedded word-of-mouth analytics tools. Ripple Analytics, which offers real-time measurement and insight , delivers a thorough set of data points on who’s interacting with content, what they’re saying, and if they’re sharing it with friends. Beyond page views and visitors, it measures the engagement, demographics and semantics of a community and its conversations.

Sang Kim, Founder and CEO of Ripple6 said, “Working with Sahara Media is a great illustration of how the Ripple6 platform is changing the media landscape, transforming the way publishers and marketers interact with their audience. We believe that Sahara Media will enjoy the richness and depth that comes with establishing a social network for its readers and for Honey magazines advertisers, they will have a fresh set of insights to realize that Honey magazine is a robust and rewarding destination to place its marketing dollars.”

Philmore Anderson, Founder and CEO of Sahara Media Inc. said “Our partners offer the most robust technology platform in the market space that will allow our readers a unique social network experience that up until now has gone unserved.”

About Ripple6, Inc.

Ripple6™ offers a white label social media platform that allows publishers and marketers to integrate social media, content publishing, ad serving and social marketing with the industry’s only embedded word-of-mouth analytics tools. Ripple6’s technology provides publishers for the first time with the ability to measure the flow of content and messages across communities on the Internet, and gives consumers control to create and move their own messages from group to group. Ripple6’s complete social media software solution is easily customized to incorporate a brand’s look and feel for either integration into an existing web site or to create a brand new site. For more information, visit

About Sahara Media, Inc.

Located in New York City, Sahara Media, Inc. purchased Honey Magazine from Vanguard Media in 2005 after six successful years of newsstand growth amongst the 18-34 female multi-cultural market.

To date, Honey is the largest selling magazine in the 18-34 African American female demographic, having reached a readership of 1.5 million through Honey’s loyal consumer base, brand awareness, foundation of advertisers, and proven editorial formula.

Honey was the first magazine to feature the largest array of multi-cultural female cover models from Beyonce, Tyra Banks, Jennifer Lopez, Pink, Mary J. Blige, Lauren Hill, Gabrielle Union, Jada Pinkett Smith, Lil Kim, Boris Kodjoe and LL Cool J to Lisa Left Eye Lopez and Aaliyah.

Sahara Media Inc.’s mission is to be a leader in supporting multi-cultural based platforms which feature diverse lifestyle resources and career opportunities for the growing market. is a member of several professional organizations, including NABFEME (National Association of Black Females Executives in Music and Entertainment), WEEN (Women Entertainment Empowerment Network) and NAMIC (National Association of Minorities in Communications). For more information, visit