August 19th, 2009

Ripple6 OnDemand Launches, Provides New Social Marketing Monetization Tool For Publishers

Full-Featured Platform Offers New Revenue Opportunities, Fast Implementation, and Scalability for Publishers

NEW YORK – August 19, 2009 – Ripple6, a leading provider of social media services to brand marketers and publishers, today announced Ripple6 OnDemand, a turnkey social networking platform that offers easy implementation, scalability, and new monetization opportunities. With Ripple6 OnDemand, publishers can connect with their audiences and generate incremental revenue by helping brands tap into the power of social networking and community building in a fast, efficient, and cost-effective manner.

Ripple6 OnDemand offers a full-featured social networking platform that helps publishers unlock the value of their audience and create new revenue streams beyond banner ads and subscription models. The product enables a publisher to create a customized, content-ready site in as little as 24 hours. Content integration is simple, using standard web interfaces; design templates can be easily customized around branding guidelines.

Ripple6 OnDemand’s proprietary features include Brand Communities™, Social Insights™ and Ripple Analytics™. Brand Communities help marketers connect with consumers and start conversations in a social community environment outside of ads. Major national brands currently using this solution include P&G, Unilever, Walgreens and Benjamin Moore. With Social Insights, publishers can use primary custom research as a means to monetize their audience. Both solutions include Ripple Analytics, which delivers social metrics to help publishers better understand and demonstrate audience value to potential advertisers.

“Ripple6 OnDemand packages our feature-rich social media platform in a low-investment turnkey solution with powerful revenue generating opportunities for publishers,” said Sang Kim, CEO at Ripple6. “Using Ripple6 OnDemand is a unique opportunity for publishers to realize incremental income and positive ROI by enhancing the value of their audience without negatively impacting current ad revenue.”

To help publishers get started, Ripple6 offers Smart Start, a program created to leverage Ripple6 social media expertise and gather insights from real users in a live environment in order to design a successful community. The program includes the creation of a community and a one-month research project. Smart Start allows publishers to avoid costly redesigns by developing a blueprint for the social network based on user experience and feedback.

To learn more, visit

About Ripple6, Inc.

Ripple6™ helps marketers, publishers and e-tailers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand’s look and feel for integration into an existing web site or to create an entirely new site. Ripple6, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and Unilever. For more information, go to

For media inquiries, contact:

Julie Nicholson
Weber Shandwick