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White Paper

Successfully Building Communities For Your Business

This paper details some of our key learnings as we have designed and implemented online communities. We present several rules of thumb for the strategic planning phase; some practical tips on architecting and designing a site that will foster a sense of community among your members; and a number of best practices for organizations looking to enter, interact with, and successfully manage the community once it is running.

After you complete the form below, you will receive the White Paper via email.

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I am looking to make a decision in the next:*  
Which of the following categories best describes your social media business goals?*
(Please select only one.)

  Publishers or Media Companies
I’m looking for ways to monetize my existing audience.
  Marketers
I’m looking for ways to connect to my customer base with social networking
  eCommerce
I want to add social marketing to my online retail sales efforts.
  Online Research
I want to learn more about what people want and need using social networks for my research.
  Agencies
My clients are looking for all of the above.
 

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