Comments on: The Era of Social Commerce is Upon Us http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html?utm_source=rss&utm_medium=rss&utm_campaign=the-era-of-social-commerce-is-upon-us Sat, 23 Jan 2010 04:43:16 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: links for 2009-05-04 « techGOVERN http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html/comment-page-1#comment-99 links for 2009-05-04 « techGOVERN Tue, 05 May 2009 00:38:23 +0000 http://blog.ripple6.com/?p=616#comment-99 [...] Ripple6 Blog » The Era of Social Commerce is Upon Us (tags: socialmedia webstrategy planning trends) [...] [...] Ripple6 Blog » The Era of Social Commerce is Upon Us (tags: socialmedia webstrategy planning trends) [...]

]]> By: chris http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html/comment-page-1#comment-100 chris Mon, 04 May 2009 16:05:52 +0000 http://blog.ripple6.com/?p=616#comment-100 Lewis, Thanks for your comment, and here's my reply: I'm not sure if or when the broader aspects of Jeremiah's definition of Social Commerce will happen. However, we do have brands working directly with customers on our communities today. Brands are conducting research using our Social Insights technology to help shape future products and to guide advertising programs. So in a very real sense to use Jeremiah's words, "Communities define future products and services" is being delivered by Ripple6 today and in use by major brands. It is still in it's infancy but it is without a doubt being done now. Chris Lewis,
Thanks for your comment, and here’s my reply:
I’m not sure if or when the broader aspects of Jeremiah’s definition of Social Commerce will happen.
However, we do have brands working directly with customers on our communities today. Brands are conducting research using our Social Insights technology to help shape future products and to guide advertising programs. So in a very real sense to use Jeremiah’s words, “Communities define future products and services” is being delivered by Ripple6 today and in use by major brands. It is still in it’s infancy but it is without a doubt being done now.
Chris

]]> By: Lewis Green http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html/comment-page-1#comment-98 Lewis Green Sat, 02 May 2009 15:02:18 +0000 http://blog.ripple6.com/?p=616#comment-98 Chris, I would like to hear more of your thoughts on this subject. Shira discusses consumers working with brands to define products (and services, I suspect). I think that is happening today, as well, but perhaps not in large numbers. Can you address her comment? Chris,

I would like to hear more of your thoughts on this subject. Shira discusses consumers working with brands to define products (and services, I suspect). I think that is happening today, as well, but perhaps not in large numbers. Can you address her comment?

]]> By: Rick Boretsky http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html/comment-page-1#comment-97 Rick Boretsky Sat, 02 May 2009 11:59:42 +0000 http://blog.ripple6.com/?p=616#comment-97 I think Barbara makes a valid point. Jeremiah's definition of Social Commerce differs from what we have seen so far. Nonetheless, some form of 'social commerce' is definitely upon us in a BIG way - customer reviews, comments, and especially discussions - discussions that are open and transparent about the company you are doing commerce with, about their brands, policies, and customer experiences for all to see and share. How quickly this will continue to be adopted & grow and the exact direction of such features is still to be determined, but many forms of social commerce are definitely here!! I think Barbara makes a valid point. Jeremiah’s definition of Social Commerce differs from what we have seen so far. Nonetheless, some form of ’social commerce’ is definitely upon us in a BIG way – customer reviews, comments, and especially discussions – discussions that are open and transparent about the company you are doing commerce with, about their brands, policies, and customer experiences for all to see and share. How quickly this will continue to be adopted & grow and the exact direction of such features is still to be determined, but many forms of social commerce are definitely here!!

]]> By: chris http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html/comment-page-1#comment-96 chris Fri, 01 May 2009 18:56:07 +0000 http://blog.ripple6.com/?p=616#comment-96 Barbara, It's been my experience that easy and friendly technologies have a tendency to be adopted quickly. If anyone would have said in 2007 that Twitter would have a 1000%+ growth rate people would laugh at them. And today etailers are scrambling like mad to incorporate user reviews if they don't offer them today. This indicates that well designed, and friendly technologies will leap ahead in adoption and acceptance by the general public. Chris Barbara,
It’s been my experience that easy and friendly technologies have a tendency to be adopted quickly. If anyone would have said in 2007 that Twitter would have a 1000%+ growth rate people would laugh at them. And today etailers are scrambling like mad to incorporate user reviews if they don’t offer them today. This indicates that well designed, and friendly technologies will leap ahead in adoption and acceptance by the general public.
Chris

]]> By: Shira Adatto http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html/comment-page-1#comment-95 Shira Adatto Fri, 01 May 2009 18:31:47 +0000 http://blog.ripple6.com/?p=616#comment-95 I believe there is some confusion surrounding Jeremiah's use of the term social commerce. What most of us are calling Social Commerce is what Jeremiah calls the Era of Social Colonization, where every web site is social and consumers can lean on their peers' opinions to make purchase decisions. You'll note that Jeremiah does say that this era begins now in 2009. He defines Social Commerce as an era during which online groups supplant brands and consumers work together with brands to define the next generation of products; purchase in groups. That isn't really taking place yet and most likely will not happen in 2009. I believe there is some confusion surrounding Jeremiah’s use of the term social commerce. What most of us are calling Social Commerce is what Jeremiah calls the Era of Social Colonization, where every web site is social and consumers can lean on their peers’ opinions to make purchase decisions. You’ll note that Jeremiah does say that this era begins now in 2009. He defines Social Commerce as an era during which online groups supplant brands and consumers work together with brands to define the next generation of products; purchase in groups. That isn’t really taking place yet and most likely will not happen in 2009.

]]> By: Barbara Talisman http://www.ripple6.com/the-era-of-social-commerce-is-upon-us.html/comment-page-1#comment-94 Barbara Talisman Fri, 01 May 2009 17:22:48 +0000 http://blog.ripple6.com/?p=616#comment-94 I agree with Jeremiah and your assessment. I think use of social media and social commerce is moving much faster than adoption of online shopping and giving by consumers. It is here and we need to employ sooner than later to be prepared for those already willing to participate and "late" adopters who will be here sooner than they were in past shifts. I agree with Jeremiah and your assessment. I think use of social media and social commerce is moving much faster than adoption of online shopping and giving by consumers. It is here and we need to employ sooner than later to be prepared for those already willing to participate and “late” adopters who will be here sooner than they were in past shifts.

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