About the Platform

The Ripple6 platform provides the most forward-looking means to add social media and community capabilities to the web. It integrates social media, content publishing, ad serving and social marketing with the industry’s only embedded word-of-mouth analytics tools.

The platform provides complete social media capabilities to let users create profiles, groups, media, friendships, and more. In addition, Ripple™ technology facilitates the flow of content through social networks and provides users greater control of viral capabilities than any other technology in the marketplace. Ripple Analytics advances web analytics to provide insight on user trends, behavior, relationships and word-of-mouth activity.

A simple, dynamic and flexible Content Management System (CMS) allows editors to update published content and manage communities in real-time through a WYSIWYG (What You See Is What you Get) interface.

Each part of the media equation benefits:

• Users get a unique experience that combines the trust and intimacy of small group discussion with the ability to easily tap into close and trusted resources for access to an extended network.
• Marketers can enhance existing relationships with customers (advocates) and multiply them as those advocates extend messages and introductions to their small, personal networks.
• Publishers and producers get a viral distribution network for their content and a self-propelling model for growing their audience.

This unique modular solution enables a Web site to:

• quickly incorporate social media capabilities
• create a highly engaging and personal experience for community members
• provide an innovative marketing model, including Micro sites, word-of-mouth marketing, and the measurement and analytics that marketers have demanded